Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

• Conversion/optimization specialists
• UI analysts
• Product owners and managers
• Media/marketing analysts
• Data analysts
• Web analysts
• Digital analysts
• Business consultants
• Digital marketers
• Business analysts

There is a minimum skill set required before appearing for AD0-E202 exam:

• Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• Has a basic understanding of how digital analytics is filtering/structuring data
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
• Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
• Has at least one year of Adobe Analytics hands-on experience
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions

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AD0-E202 Exam topics

Candidates must know the exam topics before they start of preparation. Because it will help them in hitting the core. Our Adobe AD0-E202 exam dumps will include the following topics:

1: Business Analysis (25%)

• Analyze report data to summarize and draw conclusions
• Understand outliers and anomalies in reports
• Identify conversion funnels
• Interpret Solution Design Reference (SDR) to determine what data is available in reports
• Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
• Analyze data to answer business questions and recommend new optimization hypotheses

2: Reporting and Dashboarding for Projects (25%)

• Given a scenario, determine the appropriate item to use
• Apply the process to set Alerts
• Apply the process to schedule Projects, Report Builder and Data Warehouse
• Compare fallout and flow visualization and appropriate variable types for reporting
• Apply the process to create a visualization
• Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
• Apply the process to configure projects using the most appropriate tool(s)
• Apply the process to lookup the dimensions/components

3: Segmentation and Calculated Metrics (25%)

• Apply the process to configure Report Builder

• Apply the process to share segments with others in the organization

• Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

• Apply the process to generate calculated and/or segmented metrics

• Analyze reports and identify data quality issues

• Apply segments to Projects and Components

• Define different types of dimensions and parameters existing in Adobe Analytics

• Determine how to bring data in and out of Adobe Analytics

• Compare segments

• Determine how to develop and configure segments

5: Administration (10%)

• Identify information from marketing URLs
• Understand Report Suite Admin Console Settings
• Apply the process to configure Classification Importer and Rule Builder
• Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
• Apply the process to configure a virtual report suite based upon an existing segment

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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Adobe AD0-E202 Exam Syllabus Topics: