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Adobe Marketo Engage Architect Master Sample Questions:

1. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Create static lists for webinar attendees
B) Use Program Tags for attribution
C) Leverage a single-touch attribution model
D) Evaluate only engagement stream performance

2. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Conversion Rate
B) Page Views
C) Cost Per Lead
D) Total Leads Generated

3. Which audit findings should be prioritized for resolution? (Choose two)

A) Duplicate leads in the database
B) Unused email templates
C) Untracked links in emails
D) Inefficient lead scoring model

4. A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C) Update transition rules on MQL to include email domain address belonging to TAL
D) Update stage actions on MQL to include email domain address belonging to TAL
E) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads

5. What can reduce bounce rates in email campaigns? (Choose two)

A) Increasing A/B testing frequency
B) Optimizing subject lines for spam filters
C) Regularly updating recipient preferences
D) Removing invalid email addresses

Solutions: