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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following most accurately describes incremental contribution?

A) The additional item volume realized from the addition of an item.
B) The volume to be expected when adding an item to a category.
C) None of these describe incremental contribution.
D) The additional category volume from adding a particular item.

2. Which statement best describes the relationship between space and assortment in retail planning?

A) The amount of available space can limit assortment and assortment choices can influence how space is allocated.
B) Assortment always comes first and space is adjusted afterward.
C) Space planning decisions are made independently of assortment planning.
D) Space always comes first and assortment is chosen to fill it exactly.

3. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Scanning items at checkout typically tied to Household Loyalty Cards
C) Shipping products from manufacturers
D) Analyzing online search queries

4. What is the primary purpose of slope analysis in pricing strategies?

A) To determine the total revenue generated from all product sizes.
B) To compare the production costs of different product sizes.
C) To calculate the profit margin for each product size.
D) To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.

5. What is the primary purpose of Affinity Models in Category Management?

A) To group similar stores, shoppers, or products
B) To identify co-purchase patterns, such as chips and salsa.
C) To predict future sales trends based on historical data
D) To identify products shoppers switch to when their first choice is unavailable.

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