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IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. DemandTec Strategic Marketing Planning is typically targeted at CPGs with annual revenues over?

A) $500 Million
B) $50 Million
C) $1.5 Billion
D) $250 Million

2. Name 2 of the typical buyer's at a retailer for DemandTec Assortment Optimization.

A) CIO
B) VP Merchandising
C) VP Marketing
D) VP Category Management

3. The main competitive advantages of DemandTec's CP offerings can be summed up in "three C's". Which of the following is not one of the three C's?

A) Collaborative
B) Continuous
C) Competitive
D) Comprehensive

4. DemandTec Strategic Marketing Planning is typically sold to the head of which organization in a CPG manufacturer?

A) Trade (VP Sales)
B) Finance (CFO)
C) IT (CIO)
D) Marketing (CMO)

5. Name two DemandTec solutions suitable for a softlines retailer.

A) Assortment Optimization
B) Markdown Optimization
C) Promotion Execution
D) Promotion Optimization

Solutions: