Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Check Updated on: Sep 19, 2026
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration - BlueKai Core Tag deployment |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
- A. Oracle owned and managed Amazon S3 Bucket
- B. Client owned and managed SFTP location
- C. Oracle owned and managed SFTP location
- D. Client owned and managed Amazon S3 Bucket
- E. Client owned Google Cloud Storage
Correct Answer: B,D 🗳️
Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
- A. Corporate classification
- B. Managed classification
- C. Self-classification
- D. Self-service OnRamp
Correct Answer: D 🗳️
What is a BlueKai Mobile Statistical ID?
- A. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device. - B. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
- C. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- D. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
- E. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
Correct Answer: B 🗳️
Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
- A. bk_addPhoneHash
- B. bk_addEmailHash
- C. bk_addZipHash
- D. bk_addAddressHash
- E. bk_addNameHash
Correct Answer: A,B 🗳️
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Full agency control
- B. A single seat shared by all regions
- C. Global DMP nerve center
- D. Global template with local nuances
- E. Horizontal regional empowerment
Correct Answer: B 🗳️
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