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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) You should test all links manually.
B) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.

2. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) $ {FIRST_NAME}
B) {FIRST_NAME} $
C) $FIRST_NAME
D) {FIRST_NAME}

3. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
B) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
C) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
D) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

4. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
B) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
C) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
D) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

5. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
B) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
C) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

Solutions: