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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The requested data is too high volume.
B) Multiple email addresses are not separated by commas.
C) The data provider is not already a linked partner.
D) The data provider has blocked the account.

2. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25,bk111=M,bk115=2
B) awytM3DD bk112=25~bk111= M~bk115=2
C) awytM3DD bk112=25#bk111= M#bk115=2
D) awytM3DD bk112=25%bk111=M%bk115=2
E) awytM3DD bk112=25@bk111=M@bk115=2
F) awytM3DD bk112=25|bk111=M|bk115=2

3. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Media Discovery Report
B) Funnel Analysis Report
C) Audience Discovery Report
D) Buyer Exchange Report
E) Audience Usage Report
F) Campaign Activity Report

4. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Corporate classification
B) Managed classification
C) Self-classification
D) Self-service OnRamp

5. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Target Selection area of the Create New Schedule prompt
B) In the Pixel URL field of the Campaign configuration
C) In the HTML text area in the Create New Tag prompt
D) In the Audience Delivery Criteria area in the Create New Target prompt

Solutions: