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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment internal employees with high scores for initial email sends.
B) Segment the best and most active contacts for initial email sends.
C) Segment cold prospects with a low score to reengage for initial email sends.
D) Segment prospects with free email service providers for initial email sends.

2. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B) Refine scoring and grading models to only give the Sales team the most qualified leads.
C) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

3. LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A) Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
B) Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
C) Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
D) Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

4. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A) Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
B) Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
C) Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D) After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

5. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A) Custom redirect
B) Completion action
C) Page action
D) Automation rule

Solutions: