Exam Name: Essentials of Pardot for Digital Marketers (PDT-101日本語版)
Certification Provider: Salesforce
Corresponding Certification: Salesforce Pardot Specialist
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This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
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Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 7% | - Define Engagement Program components - Update engagement assets |
| Topic 2: Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| Topic 3: Scoring and Grading | 7% | - Interpret grading in lead qualification - Describe scoring mechanisms |
| Topic 4: List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Topic 5: Security and Access | 3% | - Provision and maintain Pardot user access - Distinguish Pardot user roles and permissions |
| Topic 6: Social Marketing | 7% | - Analyze social engagement metrics - Use social connectors |
| Topic 7: Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Topic 8: Pardot Forms and Landing Pages | 7% | - Understand form and landing page capabilities - Interpret reporting metrics |
| Topic 9: Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Topic 10: Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
| Topic 11: Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
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