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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Topic 1: Imaging and Printing Fundamentals- Sales fundamentals for HP solutions
  • 1. Customer needs analysis
    • 2. Value-based selling concepts
      - HP imaging and printing portfolio overview
      • 1. Printer categories and technologies
        • 2. HP product positioning basics
          Topic 2: Printing solutions and services- Security and document workflow
          • 1. Print security fundamentals
            • 2. Document workflow solutions overview
              - Managed print services basics
              • 1. Device lifecycle management
                • 2. Cost optimization concepts
                  Topic 3: Customer solutions positioning- Solution mapping
                  • 1. Matching HP devices to customer needs
                    • 2. SMB vs enterprise print environments
                      - Competitive positioning
                      • 1. Channel sales fundamentals
                        • 2. HP advantages in print ecosystem

                          HP Imaging and Printing Sales Fundamentals Sample Questions:

                          1. A network manager is in charge of a fleet of 155 imaging and printing devices The manager wants to know which devices are used the most in order to optimize usage by redeploying the imaging and printing fleet. Which tool should the network manager use to find this information efficiently?

                          A) HP Universal Print Driver
                          B) HPOXP
                          C) HP Web Jetadmin
                          D) HP Embedded Webserver


                          2. Why is securing an imaging and printing device important to a business?

                          A) An unsecured imaging and printing device is vulnerable to physical damage
                          B) An unsecured imaging and printing device is an open port to the businesses network for internal and external hackers.
                          C) An unsecured imaging and printing device allows users to modify their privileges in Active Directory.
                          D) Securing the imaging and printing device simplifies the process of outsourcing printing.


                          3. What is the purpose of up-selling?

                          A) to sell higher value products by series, family, or category
                          B) to sell accessories
                          C) to sell additional, third-party solutions
                          D) to sell on-site services


                          4. Why are up-selling and cross-selling beneficial to a channel partner?

                          A) They allow the partner higher profits in combination with faster sales cycles.
                          B) For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
                          C) They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
                          D) They typically involve a higher value product leading to higher profits


                          5. The office color market is divided into groups based on how they use color. An individual who requires color consistency, advanced finishing features, and who uses many different software applications belongs in which office color group?

                          A) Marketing professional
                          B) Sales professional
                          C) Graphic design artist
                          D) Technical user


                          Solutions:

                          Question # 1
                          Answer: C
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: A
                          Question # 4
                          Answer: A
                          Question # 5
                          Answer: C

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