Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud Solutions
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Oracle 1z0-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content Management | - Dynamic content and personalization - Email and message design |
| Topic 2: Campaign Management | - Campaign creation and configuration in Responsys - Campaign execution and scheduling |
| Topic 3: Reporting and Analytics | - Campaign performance reporting - Delivery and engagement metrics |
| Topic 4: Data Integration | - API and external system integration - Data import and export processes |
| Topic 5: Audience and Segmentation | - Segmentation rules and filters - Profile list management |
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The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials blueprint covers these principal domains:
- Content Management
- Data Integration
- Campaign Management
The remaining domains appear in the full official outline, all of which our bank addresses.
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Oracle recommends these official training options:
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Oracle lists the following prerequisites for the Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials: No strict prerequisites; recommended familiarity with Oracle Responsys Marketing Platform and email marketing concepts..
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Per current exam information, the 1z0-477 exam includes 60-75 questions and allows 120 minutes minutes. Timed practice beforehand makes the format feel routine on the day.
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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Sample Questions:
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. data_source.field_name
- C. fieldname
- D. data_source_alias.filed_name_alias
Correct Answer: C 🗳️
Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)
- A. Check to see whether the data column is being used by the customer for external analytics purposes.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Ensure that there are no active campaigns referencing the column to be deleted.
- D. Check to make sure there are no forms referencing the column.
Correct Answer: A,B,C 🗳️
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <div>
- B. <dynamicregion>
- C. <td>
- D. <br>
Correct Answer: A,D 🗳️
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- B. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- D. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
Correct Answer: A 🗳️
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Master
- B. Secure
- C. Private
- D. Public
Correct Answer: D 🗳️
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