Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup |
| Consent | 13% | - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods - Consent data objects and records management |
| Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases - Conversational messaging with Agentforce |
| Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters (NTO) needs to export a list of all the individuals who clicked on a link in its 'Back to School' campaign along with email and phone number.
Which approach should NTO use to accomplish this?
- A. Navigate to the Campaign tab and export the data directly from the dashboard on the Campaign record.
- B. Open the Marketing Performance tab and filter for the 'Back to School' campaign to view and export individual-level engagement data.
- C. Click the Analytics tab and build a report using the Marketing Performance Semantic Model report type.
Correct Answer: C 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant is implementing Marketing Cloud Next for a customer that currently stores all consent records in Salesforce CRM consent objects. The customer wants to understand how consent is managed in Marketing Cloud Next.
What should the consultant explain about the relationship between the CRM consent model and the Marketing Cloud Next consent model?
- A. The CRM consent objects are the source of truth for Marketing Cloud Next consent.
- B. The CRM consent objects are automatically synchronized with the Marketing Cloud Next consent model when Marketing Cloud Next is activated.
- C. The CRM consent model and the Marketing Cloud Next consent model are completely separate, and a custom process is required to keep them in sync.
Correct Answer: C 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?
- A. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.
- B. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.
- C. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.
Correct Answer: C 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time.
Which solution should the Marketing Cloud Next Consultant recommend?
- A. Create a Data 360-triggered flow that retrieves the verification code from a real-time Data Graph and uses a Send Email Message element to send the email.
- B. Create an on-demand flow invoked through the REST API that includes the verification code in the API request and uses a Send Email Message element to send the email.
- C. Create an automation event-triggered flow that waits for the verification code to be ingested through streaming ingestion and uses a Send Email Message element to send the email.
Correct Answer: B 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to use an activation-triggered flow to send a personalized email to a group of customers after they qualify for a segment.
Which Activation Target type should NTO configure for the flow?
- A. Loyalty
- B. Data 360
- C. Segment
Correct Answer: B 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
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