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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

A) Create a new, friendly From Name for the updated program.
B) Send to subscribers, asking for them to confirm opt-in.
C) Purge inactive subscribers to avoid high bounce rates.

2. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) API Event Entry Source
B) CloudPages Entry Source
C) Contact Event Entry Source

3. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Messaging Insights
B) Einstein Engagement Frequency
C) Einstein Engagement Scoring

4. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Select categories and content type from the import dropdown when importing images.
B) Configure Eastern Content Tagging to automatically tag stock art.
C) Import a metadata tag index for the stock art so the images are searchable

5. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Scoring Split
B) Engagement Split
C) Frequency Split

Solutions: