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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Wait Until Date
B) Einstein STO
C) Join
D) Engagement Split

2. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A) Personalization Builder
B) Web and Mobile Analytics
C) Web Analytics Connector
D) Advertising Studio

3. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Personalization
B) Einstein AI
C) Marketing Cloud Intelligence

4. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A) Automation Studio > File Transfers
B) Contact Builder > Synchronized Data Extensions
C) Email Studio > Synchronized Data Extensions
D) Contact Builder > Data Sources

5. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

A) Ensure a Custom response is enabled for Automated Response in Reply mail Management
B) Select Unsubscribe Manual requests in Reply Mail Management
C) Select Delete Auto-Replies and Out-of-Office mail Management
D) Verify Reply Mail Management has been enabled in the account

Solutions: