Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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MKT-101 PDF Practice Q&A's
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- Total Questions: 157
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Salesforce MKT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Journey Design and Automation | - Journey orchestration
|
| Messaging and Engagement | - Channel execution
|
| Measurement and Analytics | - Journey performance tracking
|
| Customer Journey Fundamentals | - Journey Builder Overview
|
Common Salesforce Build and Analyze Customer Journeys using Marketing Cloud Questions from Candidates
Salesforce Credentials Registration: register for MKT-101
Trailhead - Marketing Cloud Journey Builder Modules: Visit official page
Choose the version of Salesforce Build and Analyze Customer Journeys using Marketing Cloud you want, one, two, or all three, add it to the cart, and complete payment through the secure Credit Card checkout. The download link then arrives by email within about a minute, so your study starts without wasted time.
The package includes 157 practice questions for the MKT-101 exam. The count is set through analysis of a large volume of data, so the set matches the scope of the real test without padding.
- Journey Design and Automation ()
- Measurement and Analytics ()
- Customer Journey Fundamentals ()
Divide your time according to each topic's weight.
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Basic understanding of Salesforce Marketing Cloud concepts is recommended
Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions:
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
- A. Datorama pivot Table
- B. Campaign Email Tracking Report
- C. Tracking Data Extract file transfer
Correct Answer: C 🗳️
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
- A. Suppression Lists
- B. Exclusion Lists
- C. Publication List
Correct Answer: C 🗳️
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. SQL activity using data views
- B. Audit Trail extract
- C. Tracking Data extract
Correct Answer: A 🗳️
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
- A. Einstein Recommendations
- B. Einstein Messaging Insights
- C. Einstein Copy Insights
Correct Answer: C 🗳️
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
- A. Ensure characters in the CSS tags are limited to16kB.
- B. Ensure the 'Optimize for Gmail' checkbox is selected.
- C. Ensure fallback content has been configured for Gmail.
Correct Answer: C 🗳️
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