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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

A. Data Studio
B. Google Analytics 360
C. Web Analytics Connector
D. Audience Studio

Question 2

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks these cases with a checkbox field called ' Contact Me ' .
How should they set up their data in Marketing Cloud?

A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the Data.
C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

Question 3

A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?

A. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
B. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
C. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
D. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.

Question 4

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content. The rules around which properties are matched to the contact depend on agentAssigned as a contact owner, other agents who might have interacted with the contact, and contact ' s property interest. The data model has a relationship between Contact > person account > real estate agent > property objects and all of those are available in CRM, populated in synchronized data extension in the Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
B. Use Automation Studio and Salesforce sends with campaign as an audience.
C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
D. Use Automation Studio to prepare personalization data and initiate journey.

Question 5

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
D. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.

Solutions: